The Marketing Hand is designed to be simple, transparent and flexible.

At the beginning of the process, a marketing professional will spend time with you to understand your business, its objectives and future plans.  Together you will come up with an ongoing monthly marketing plan aimed at achieving those goals within your specified budget. 

The Marketing Hand framework will facilitate this process.  For simplicity it has been split into four area’s – Planning, Communication, Technology and Promotion.  Each area contains a list of marketing activities in the form of a solution “shopping list” from which to select an appropriate combination that will complement your objectives for the coming year – and together these activities will make up your Marketing Hand.

Each customer of the Marketing Hand is assigned a dedicated account manager.  That person will ensure that your marketing activity is carried out in line with your plan, on time and to budget. They will help you to assess the best areas in which to focus activity in order to achieve the most significant results.  They will assess the impact on your business and provide regular updates throughout the year in the form of reports and progress meetings.

A large part of the success of your campaign will be determined by the relationship with your account manager – we want them to become an invaluable part of your marketing function and we understand that you need them to get results.  The account managers are supported by a team of delivery professionals including designers, programmers and marketing assistants who will ensure the solutions which make up your Marketing Hand are deployed according to the agreed plan.

The account managers also draw on our marketing consultancy capability which has been evaluated by Business Link and is listed on the National Consultants Register.