Shop @ Panasonic is a retail outlet for Panasonic goods from TV’s to White Goods. The Carlisle store required a multi channel campaign for the 2006 Christmas season.

The overall aims for the campaign were:

• To maximise the value from existing customers
• To raise awareness of the store and its full range of products, focussing on its Plasma Screens and Blu-Ray DVD players
• To promote the company within the existing market place

Direct Mail	TV Advert	Advertising
Invitation

Marketing Activities:

• Design and placing of advertising in regional press and journals
• Design of regional television advertising campaign
• Direct mail and event organisation including design of leaflets, invitations and follow up calls