Sherardize UK Limited specialise in applying anti-corrosion coatings to engineering components using a range of coatings including zinc, organic and duplex coatings.  The company was looking to increase their customer base to achieve future sales growth.

The Overall Aims of the Campaign were to:

• Identify and secure new customers
• Build awareness of the sherardizing process and the company amongst end users and “specifiers”

Web Site	Direct Mail - Letter

Marketing Activities:

• Development of a customer and prospect database
• Research and identification of prospect customers
• Development of a new dynamic web presence to act as an information resource
• Design and implementation of a communication programme including a direct mail and telemarketing campaign

Campaign Results:

• High quality leads from target market sectors
• Potential customer with substantial high value business