“I’d just like to thank you for all the work that went into the event. It certainly did the job we wanted and gave us a launch pad for the product”

- Stuart Haynes
Head of Marketing & Communications, Regenda

Regenda comprises a group of North West housing associations. The group wanted to market its ‘Equity Release’ financial product to Local Authorities. The product helps Local Authorities to achieve their regeneration objectives.

The overall objectives of the campaign were to:

• Develop a Brand Identity for the ‘Equity Release’ product
• Identify and engage prospective Local Authorities
• Develop supporting marketing collateral

Brand Identity	Brochure	Presentation
Website	Invitation	Conference Folder

Marketing Activities:

• Creation of a Brand Identity – “Regenda Loans”
• Market research to identify target customers
• Plan and organise promotional event, including securing targeted attendees
• Development of supporting marketing materials including, brochure, invitations, website, “Flash” presentation, branded promotional items
• PR to promote the event and product in sector press