“On behalf of the North Wales Borderlands Consortium I’d like to record our thanks to the Marketing Hand for producing an innovative and quality campaign. The North Wales Borderlands team would like to continue to work with Marketing Hand in an extended development phase of the Attractions campaign”.
David Powell
North Wales Borderlands Consortium
The Overall Aim of the 2008 Campaign is to:
- Encourage visitors to the attractions through a combination of online and offline activities
Marketing Activities:
- Production of the 2008 Attractions Guide and distribution of the guide to potential visitors through a direct mail campaign and using the relevant distribution channels
- Development of additional functionality of the Attractions Website and promotion of the site through E Marketing
- Production and distribution of 3 HTML emails to potential visitors
- Creation of a guide and promotion of the attractions to Coach Companies
- Promotion of the E-Voucher scheme through the researched target media channels
Visit the North Wales Borderlands Attractions website at:
www.borderlands.co.uk/attractions08 |
