"The 2007 Borderlands Campaign has
80% more attractions than last year thanks to the structured
approach of Marketing Hand and the tenacity of their team. We
look forward to working with the team promoting the attractions
web site throughout the 2007 season.
The Marketing Hand provided us with a professional
and well organised service which allowed us to deliver a co-ordinated
campaign across different media. We would not hesitate in recommending
their services to other tourism organisations."
- Colin Hyde
Marketing & Communications Manager,
Wrexham County Council
The councils of Wrexham, Flintshire and Denbighshire make up the
North Wales Borderlands Tourism Marketing Partnership. The group
wished to promote the tourist attractions in the region through
a structured marketing programme.
The Overall Aims of the Campaign were to:
- Promote a wide variety of attractions in
the 2007 Attractions Guide
- Develop and promote a mechanism for incentives for
visitors
- Attract more visitors to the Borderlands area
Marketing Activities:
- Securing participation of attractions in the
Guide including sourcing, collating and proofing content
- Creation of a new format 2007 Attractions
Guide and distribution through
relevant channels including a Direct Mail campaign
- Design & development of the
Attractions
website with
promotional e-Voucher functionality
- Promotion of the web site through Email
Marketing and
other promotional activities
- Development of supporting marketing material -
Day Trip Decider Leaflet
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