Heath Insurance is a local insurance broker that offers both personal and commercial insurance. Based in Knutsford, they pride themselves in offering a high quality more personal service than is available from the larger ‘call centre based’ insurers.

The overall aims of the campaign were to:

• Raise awareness of Heath Insurance and its range of services, focussing particularly on their speciality products home insurance, health insurance and  young lady driver insurance
• Build strong relationships with potential new customers
• Maximise the value from existing customers

Direct Mail	Advert	Press
Website

Marketing Activities:

• Development & Management of prospect database from third party data
• Creation of a suite of direct mail leaflets including associated photography
• Direct Mail campaign to new and existing customers to promote specialist services
• Creation of a Customer Survey
• Updates to website to support direct mail campaign
• Advertising in Local Newspapers and Directories to support direct mail campaign
• Planning of a local event to build awareness and raise profile
• Website Marketing including Link Building, SEO work, researching the best Online Marketing and Fixed Advertising options
• Press Releases