| |
Heath Insurance is a local insurance broker that
offers both personal and commercial insurance.
Based in Knutsford, they pride themselves in offering a high quality
more personal service than is available from the
larger ‘call centre based’ insurers.
The overall aims of the campaign were to:
- Raise awareness of Heath Insurance and its
range of services, focussing particularly on their speciality
products home insurance, health insurance and young
lady driver insurance
- Build strong relationships with potential new
customers
- Maximise the value from existing customers
Marketing Activities:
- Development & Management of prospect
database from third party data
- Creation of a suite of direct
mail leaflets including
associated photography
- Direct
Mail campaign to new and existing customers
to promote specialist services
- Creation of a Customer Survey
- Updates to website to
support direct mail campaign
- Advertising in Local Newspapers and Directories
to support direct mail campaign
- Planning of a local event to
build awareness and raise profile
Visit the Heath Insurance website at:
www.heath-ins.co.uk |
|
|
