"Marketing Hand have built a structured
campaign for us from researching relevant companies to direct
mail and phone calls. They listened carefully to what we wanted
at the design stage and worked hard to make sure the visual impact
was right... it has already generated some response and without
it being a drain on our time that marketing had previously been.
We
are looking forward to seeing what the next few weeks brings!"
- Tracy Powley
Director,
Focal Point
Focal Point Training provides a training and consultancy service
to organisations from both public and private sectors in the South
East of England.
The overall aims of the campaign were to:
- Generate enquiries from prospective new
customers
- Establish regular communication with prospective and existing
customers to build strong relationships
- Research competitors to develop competitive
strategies
- Development & Management of
focussed prospect database from direct research
- Direct
Mail and follow up calls to
generate enquiries
- Development of marketing materials including, high
impact leaflet, quarterly newsletter, promotional items and HTML Email
Visit the Focal Point Training website at: www.focalpointtraining.com
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