The Access to Home Ownership Project helps prospective buyers with information, legal fees, solicitors, valuation fees, mortgage advice and independent financial advice in order to access their first home.  The Access team commissioned Marketing Hand to help promote of the Access to Home Ownership brand.

The Overall Aims of the Campaign were to:

• Develop a Brand Identity for the ‘Access to Home Ownership’ scheme
• Raise awareness of the product within the identified catchment area
• Promote the scheme using supporting marketing collateral
  

Stationery	Postcard	Web Site
Information Pack	Leaflets

Marketing Activities:

• Creation of the Brand Identity- “Access to Home Ownership”
• Development of supporting marketing materials including information pack, leaflets, postcard , exhibition banners and web site

Campaign Results:

• Increased awareness of the Assess to Home Ownership brand in the target geography
• Created a sound platform for an extensive communication programme