Marketing Hand produced and distributed an 80 page Family Fun Brochure on behalf of Lancashire and Blackpool Tourist Board promoting Attractions, Places to Stay and Places to Eat and Drink in the region.

Aims:

• To promote Blackpool and Lancashire as a short break destination for families
• To encourage visitors to book accommodation via the visitlancashire website
• To encourage visitors to use the attraction vouchers provided in the brochure

Brochure and Cover Letter	E Book

Campaign Activities:

• Development of the creative concept, copywriting and design and production of the 80 page Family Fun Brochure incorporating competition and vouchers
• Design, development and copywriting of the cover letter to go out with the brochure in the direct mail
• Project management and fulfilment of the direct mail
• Production of the brochure as an e-book