Marketing Hand developed the brand 'In Reach' and created all of the supporting marketing collateral on behalf of Wrekin Housing Trust in order to promote the Trusts Shared Ownership Properties on 13 developments.

The Overall Aims of the Campaign were to:

• Develop a strong commercial brand concept to be used to communicate the offering to the target market
• Create band awareness and promote the individual developments and properties
• Promote the scheme using supporting marketing collateral
• To secure buyers for the shared ownership properties

Brand Identity	Brochure	Website
Property / Development Details Sheets	Adverts	Marketing Suite
Targeted Posters and Leaflets	Themed Posters	For Sale/To Let Boards

Campaign Activities:

• Creation of the Brand Identity- ‘In Reach’
• Development of supporting marketing materials including Brochure, Website, Development and Property Detail Sheets, Branded Promotional Items, Adverts and Branding of a Marketing Suite
• Organisation and preparation for exhibiting at shows
• Targeted Marketing Campaigns targeted at Police Officers, School Teachers and Staff and Army Officers
• Local Promotion of Inreach

Campaign results:

• A total of 107 properties were filled between August 08 and April 09 as a result of the marketing activities carried out.
• Submitted for 2 Social Housing Awards.
• The Development of an extensive database (via the web site) of potential customers for new properties coming through the pipeline. This provides the Trust a strong ongoing communication vehicle.

Visit the In Reach website at: www.inreach-homes.co.uk