The Overall Aims of the Campaign were to:

• Develop a strong commercial brand concept to be used to communicate the offering to the target market
• Create band awareness and promote the individual developments and properties
• Promote the scheme using supporting marketing collateral
• To secure buyers for the shared ownership properties

Brand Identity	Brochure	Website
Property / Development Details Sheets	Advert	Marketing Suite

Campaign Activities:

• Creation of the Brand Identity- ‘In Reach’
• Development of supporting marketing materials including Brochure, Website, Development and Property Detail Sheets, Branded Promotional Items, Adverts and Branding of a Marketing Suite
• Organisation and preparation for exhibiting at shows
• Phase two of the campaign is to follow

Visit the In Reach website at: www.inreach-homes.co.uk