Campaign Aim:

To develop a well researched marketing strategy to build relationships with new prospects and to secure new customers.

Brochure and Insert	Leaflets	Online Customer Database

Campaign Activities:

• Gaining a full understanding of the customer’s needs through customer and prospect surveys
• Segmentation of the market and identification of initial target segments
• Researching and identifying prospects within the target market segments
• Production of a company brochure and insert
• Production of 2 high impact leaflets each distributed to a target database of 100 prospective customers
• Comprehensive telemarketing campaign
• Development of a customer and prospect database